- Prestige and marketing. Raising the profile of the city and the relevant departments.
- Drawing attention to the monetary and amenity value of the treescape.
- Promote pan European awareness of the city and facilitates closer cultural ties with other awarded cities.
- Participate in the selection of future award holders.
- Facilitate access to EAC´s network and experience.
- Improve the understanding and awareness of trees and their benefits in urban areas.
- Promote awareness of the tree heritage with its ecological/ cultural value.
- Help raise levels of arboriculture
- Facilitate access to outside funding.
- Economic enhancement through tourism, investment and commerce.
|
Vision and aim
